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AREAS OF EXPERTISE

A SEEKER OF TRUTH; ONE WHO CONDUCTS DEEP INQUIRY TO UNCOVER THE "WHY" BEHIND HUMAN BEHAVIOR AND ORGANIZATIONAL SYSTEMS.

One question: why is there a gap between what organizations say they are and how people actually experience them?

Strategic communications. CULTURE. EXPERIENCE.

{ sher-shuhz } French

“A brand is only as strong as the culture that powers it.”

My approach to institutional optimization is grounded in real-world application. I partner with leaders to translate complex research into actionable strategies that align their internal "soul" with their external brand promise.

I’ve been a professional observer since I was five, watching how ideas move people from a university psychology lecture course where my mom, a non-traditional college student, would take me on my days off from school. Today, I use qualitative research to diagnose the hidden friction points within organizational narratives.

Leadership from the University of Southern California and the APR credential, along with a Green Belt in Lean Six Sigma. She is the creator of the CultureComm Model, a proprietary framework that aligns internal communications with external brand strategy.

While her focus is senior strategy and advisory work, Dr. Holdsworth understands that great leaders roll up their sleeves when it matters. Her engagements are scoped at the strategic level, but she brings the practitioner's instinct of someone who has done every job on the team.

Her practice is intentionally small. She takes on a limited number of engagements each year. Interested in working with Dr. Holdsworth? Reach out here.

Dr. Amanda Holdsworth, APR is a communications and organizational culture strategist based in Michigan. She works with senior leaders in higher education, nonprofit, and corporate environments as a fractional CCO, CXO, or strategic advisor, brought in when leadership needs someone who can diagnose what's actually broken and build the strategy to fix it.

Her work sits at the intersection of strategic communications, experience design, and organizational culture research. She holds a doctorate in Organizational Change and