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A brand is only as authentic as the workplace culture that fuels it, yet many organizations operate with a visible fracture between their public image and their daily reality. The CultureComm Model bridges this gap by aligning the internal lived experience of your team with the external promises you make to the world.

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It’s a seven-syllable mouthful that sounds like academic gatekeeping, but phenomenology is the most authentic way to understand what’s really going on in a person's day. While an algorithm can crunch a million data points, it will never be able to sit across from a human being and truly understand the weight, the worry, or the win of their lived experience.

For 25 years I've worked at the intersection of strategic communications, experience design, and organizational culture — diagnosing why the message isn't landing and building the strategy to fix it. Most organizations have a gap between what they say they are and how people actually experience them. I find it, name it, and fix it — at the senior level, with a select number of clients.

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Field Notes is a space for exploring the ideas that shape better workplaces, from communication and culture to change and organizational performance.

Here, I share reflections, research insights, and practical perspectives connected to the CultureComm Model and the evolving role of communication in organizational life.

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Field Notes

DR. DAWN MARKELL  //
University of Michigan
   Amanda is a rare talent - a
wonderful blend of high intellect, energy, compassion, and business acumen.

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