How I Work
I work with a select number of organizations each year. Engagements are strategic, not tactical.
The work I do sits at the intersection of three things most organizations treat as separate:
Communications Strategy: What you say, to whom, when, and through what channels. External brand, internal messaging, enrollment or recruitment communications, crisis and change communications.
Experience Design: How people actually encounter your organization from first contact through departure. The student journey. The employee lifecycle. The gap between the promise in your marketing and the reality on day one.
Culture & Organizational Research: The qualitative diagnostic work that explains why the first two aren't aligned. Phenomenological research, stakeholder listening, and the CultureComm Model in practice.
Most of my clients come to me with a communications problem. What we usually find is an experience problem. What's underneath that is almost always a culture problem. I work on all three, because fixing one without the others doesn't hold.
Executive Advisory
Strategic Communications & Culture Audit
Fractional Chief Experience Officer (CXO)
For organizations that need senior communications leadership without a full-time hire. I step in at the executive level to set strategy, align the team, and ensure the external brand reflects the internal reality. Typical engagements run three to six months.
Fractional Chief Communications Officer (CCO)
Executive Advisory
Strategic Communications & Culture Audit
Fractional Chief Experience Officer (CXO)
For organizations where the student or employee journey is broken — where the experience people have doesn't match the promise made in recruitment or marketing. I map the full lifecycle from first touchpoint through departure, identify where communications and culture are creating friction, and build the strategy to close the gap.
Fractional Chief Communications Officer (CCO)
Executive Advisory
Strategic Communications & Culture Audit
Fractional Chief Experience Officer (CXO)
For organizations where something isn't working but leadership can't name what it is. I conduct qualitative research — interviews, stakeholder listening, document and messaging analysis — and deliver a diagnostic report with a clear strategic roadmap. This is where the CultureComm Model lives in practice.
Fractional Chief Communications Officer (CCO)
Executive Advisory
Strategic Communications & Culture Audit
Fractional Chief Experience Officer (CXO)
For individual leaders who need a senior thought partner. I work one-on-one with presidents, VPs, and executive directors on communications strategy, organizational culture challenges, and leadership positioning.
Fractional Chief Communications Officer (CCO)
Engagement Types
Strategy without traction doesn't hold. I work with your leadership team to ensure the strategy is understood, owned, and executable, and stay engaged as a thought partner through implementation.
Activate
I translate research findings into a clear strategic framework, aligning your communications strategy, culture, and experience design around a single coherent narrative. This is where the CultureComm Model comes to life in your specific context.
Align
Every engagement starts with deep listening. Through stakeholder interviews, communications audits, and qualitative research, I identify where the gap is between what your organization says it is and how people actually experience it.
