A structured workbook that walks your team through all five pillars of the CultureComm Model™, with diagnostic tools, SOP sidebars, and a 90-day intervention plan you can run internally.
Implementation Guide
Classes, training, and instructional frameworks in internal comms, employee engagement, and brand alignment, delivered as leadership workshops, team sessions, and structured programs using the CultureComm Model™.
Workshops & Training
Human resources development consulting that helps employers promote employee retention, support career growth, and increase productivity, diagnosing where internal culture and external brand fall out of alignment and building the system to close the gap.
CultureComm Model™ Consulting
Advisory
Instructional
Self-Directed
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Services Built on the CultureComm Model
The Pillars
Talent & Retention
Engagement
Onboarding
External Brand
Culture
Five Pillars,
One Continuous Cycle
Build belonging and brand ambassadors from the first four hours.
Onboarding
Connect daily work to the organizational "why."
Engagement
Diagnose the social glue with qualitative field observation.
Culture
Make the public promise match the lived reality.
External Brand
Turn a healthy culture into your best recruitment engine.
Talent & Retention
featured ARTICLE //
The CultureComm Model Field Notes
Building Your Brand From the Inside Out
The CultureComm Model™ Implementation Guide
SELF-DIRECTED OPTION //
$49
For teams that want to run the framework themselves first, The CultureComm Model™ Implementation Guide includes everything you need to find and fix your culture leaks before they reach your brand:
- The five-pillar framework
- Sell-Assessment Matrix
- CultureWalk Scorecard
- 14 SOP sidebars
- 90-day intervention plan
- Templates and cheat sheets
Instant digital download
" I developed the CultureComm Model on one belief: making work better for people is what makes an organization stronger. The two were never in competition - they're the same project. "
BACKGROUND //
The CultureComm Model™ was developed through Dr. Amanda Holdsworth's doctoral and post-doctoral research into organizational change, leadership, and communication, and refined across 20+ years of practice. It pairs academic rigor with operational discipline — a Lean Six Sigma approach to culture and brand.
+ First presented to statewide school leaders, March 2018.
+ Featured in CASE Currents, November/December 2019.
+ Applied across education, nonprofit, and corporate clients.
